2010 – Karma Design
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Karma Design is a small agency that specializes in Webdesign for Small/Medium Businesses and Startups, Responsible Social Media based on ROI and Digital Media Strategy for organizations looking to increase their presence or simply translate their brand online with specific demographics/audiences in mind.
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2009/10 – Futureproof Technology Conference Series
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Futureproof is a series of highly successful technology conferences. The conferences focus on emerging trends in the technology space and has attracted thousands of attendees in addition to expert speakers from around the globe. Each conference focussed on a different topic i.e. The emergence and future of Social Media, Video & Entertainment on the Web, The Business of Mobile, The Future of Apps. The first series consisted of 12 International Keynote speakers from the US & Europe representing the largest Advertising Agencies, Telecoms, Bloggers and more. I act as partner in the series and conference director.
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2007/8 – Fixed Services at Telefonica O2 Ireland
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Fixed services encompassed delivering a DSL Broadband and Fixed Voice solution with the intention of retaining O2′s #1 positon in the business market while increasing customer subscriptions and service stickiness. The project took approximately 15 months from initiation to completion and I acted as Product Manager and overall Business Owner for the product in this period. I was responsible for market feasibility studies, strategic planning, Quat/Qual Market research, Network Partner Negotiation, Acquisition assessments, Business Case Development, Funding, P&L development, CPE Production (software, design & Development), Sales Channel Development, Marketing and Launch Activities.
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2009 – PR Certification (Dip. Public Relations Institute Ireland)
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I attended the European Institute of Education in Dublin to achieve my PR Diploma accredited by the Public Relations Institute of Ireland. In any organization, startup or campaign one of the most important elements is getting the word out about your work, product or service and thats why its advisable to to utilize the talents of a effective Public Relations representative. In todays connected world mastering traditional media communications and complimenting that with social web experience is key for every business. I like to consider myself to be a practitioner of New PR where campaigns utilize every available channel to their target audience.
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2007 – UNESCO Certification (Sustainable Development)
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UNESCO’s (United Nations Educational, Scientific and Cultural Organizaton) purpose is to contribute to peace and security by promoting international collaboration through education, science, and culture in order to further universal respect for justice, the rule of law, and the human rights along with fundamental freedoms proclaimed in the UN Charter. My studies in Sustainable Development started in 2007 and concluded in 2008 in their Irish division. I subsequently visited their HQ in Paris and offices in Brussels. In that time I spearheaded a project to reduce the number of discarded commuter newspapers from the streets of the capital (Dublin) by exerting pressure on the Incumbent rail provider to provide proper recycling facilities in hub stations. The project was a success and led to the majority of the daily 140,000 newspapers distributed to being recycled. After collaboration with the newspapers and local organizations the rail provider opened recycling points in each of there 5 city centre stations.
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2007 – UCD Psychology (and Interpersonal Communications)
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Throughout my career I’ve learnt valuable lessons through experience and continued education focussed solely on topics relevant to my career. Being a great communicator is key to being a great leader but all the experience in the boardroom will not prepare you for every situation this is why I chose to study at UCD. Through continually developing my skills I’ve learnt to create stronger relationships with my colleagues and peers. Studying at UCD in the evenings helped me understand more clearly peoples emotional states and how to work more effectively toward a successful common goal in a organization. Quite simply nothing prepares a individual more for people management than the study of behaviors and learning to be more empathic when it comes to understanding the people around you. From a Product Management perspective it opened doors to move from the “Pop Psychology” we read in business publications to understanding the emotive states of collective individuals and reading/analysing data returned from product marketing research.
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2007 Mobile TV at Telefonica O2 Ireland
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For this campaign I acted as Part-time Project manager coordinating the trial of DVB-H (Digital Video Broadcast Handheld) services in the greater Dublin (September 2007). Reporting in to the Head of Broadcast we ran a trial in conjunction with Arquiva operating 350 live users on-net providing access to 13 live TV channels including Sky sports, Setants sports, RTE, Sky News and The Discovery Channel. The trial was a success and subsequently led to a O2TV offering via 3G Broadband. This role was carried out in conjunction to establishing the Broadband Business at Telefonica O2 Ireland.
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2006 – Acting for Camera
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They say life is a stage and to an extent its true. Nothing can prepare a person for their first public appearance, their first job interview or negotiation better than just doing it, repeating it, refining it and perfecting it. Acting is an incredible art thats not only valuable on the screen or stage but in everyday life, business and making things happen. Acting infront of a camera builds confidence and self-awareness quickly and effectively preparing an individual for even the most complex situations. I studied at the Gaiety school of acting under Kristian Marken and regularly appear infront of the camera.
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2006/7 Mobile Broadband at Telefonica O2 Ireland
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Mobile Broadband is (October 2010) one of the most successful mobile products launched by O2 in Ireland. Today it currently has 145,000 subscriptions and returns one of the highest ARPU’s available for Mobile Subs in the industry. €250m was initially invested in building and launching the network while I was responsible for performing the initial feasibility studies, Market research (in combination with fixed services this reached €100k), Project Management and Proposition Development for the initial Business Case in 2007. Today the project has attracted a further €750m of investment and continues to perform strongly in the Irish market.
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2004/5 BT Openzone
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British Telecom Openzone was in 04/05 the largest WiFi hotspot in the island of Ireland. My involvement was as Project Manager working in conjunction with British TelecomNI to deliver a network of over 60 Hotspots in key locations. My involvement started with with initial conversations to build the first joint project between British Telecom Northern Ireland and British Telecom Ireland. The project was a great success for the joint businesses and still remains in operation today (2010). The role involved planning the Hotspot rollout, Sales channel development, Billing interface design, Backhaul/Capacity for hotspots and Product Marketing/Merch for locations.
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2003/4 BT Broadband
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BT Ireland were one of the first (only beaten marginally by Imagine Telecom) operators other than the incumbent (Eircom) to provide Broadband services in Ireland. My role in this project extended far beyond a Project Manager as I represented BT Ireland to the Communication Regulator to develop the framework that exists 7 years later for existing operators utilizing the incumbents network to provide services. This truly was a highlight in my career as today I see the impact that Broadband has had on society and that I’ve played a part in opening up competition to advance the infrastructure and technology available to consumers and businesses. My internal organization focus was to assess the impact Broadband would have on the existing business (Process, Workload, Systems etc) and regularly meet with managment to make BT Ireland a Broadband capable business.
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2004 Siebel/Oracle
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The BT Ireland implementation of Siebel 7.5 was designed to replace legacy systems (SAM & Arbor). The project affected every user for any internal BT system from Engineering to Customer Services. My involvement was to utilize my expertise in BT’s systems to aid in mapping out Siebels future functionality and how it interfaces with the legacy systems. Subsequently with the knowledge acquired working with Accenture on the project I was involved in rolling out training to over 600 members of BT’s staff. In a later project we connected the BT ireland systems to the wider BT Group.British Telecom
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2000/1 – Visual Design
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After studying at the Dublin Institute of Design I took my first assignment with a small Dublin based business dealing in international retail and exhibition design as well as visual merchandising. I worked with some of Irelands largest and most exclusive retailers. In this time he was mentored and learnt an appreciation for being dynamic and creative in business, lessons that would be vital in later in my career. I worked on several international assignments for clients such as An Bord Bia (The Irish Food Board) and domestically for brands such as Louis Copeland’s Tailored menswear, The Kilkenny Shop swell as other fashion outlets.
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Please note this is not an exhaustive list of roles held in organizations but an evolving list of achievements. If you wish to view a updated Curriculum Vitae you can follow this link by clicking here or view my Consulting document which you can download by clicking here
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